Lessons learned: Difficulty of improving top-level metrics, onboarding, effective journey mapping

After I joined Over as their first UX Researcher, one of my first tasks was to join the team that was trying to improve the activation rate of the iOS app. We needed to gain a deeper understanding of our customer and test many small experiments.

Lessons learned: Mobile app design, prototyping, QA testing

I joined the Flinto team as a part-time contractor to help them build out their QA testing process and to improve the overall quality of each update.